The press and communication and also the promotion, realization and organization of events are a new area of the Group CRITEC. The company Ultraimaginação Lda (UI!), was created to manage this business.

We are professionals with experience in Media Relations, Public Relations and Event Organization. We have the know-how required to act simultaneously in several areas and are able to give suggestions in the field of personal image and business, defining the contents and criteria of action most appropriate for the intended purpose.

Press Office (TV, Radio and Newspaper)

At a time when it is important to communicate, it is achieved through a Press Office and competent companies and products that get high visibility, generating better results than initially expected. Whether as an independent area or part of an advertising campaign, the Press is an effective way with reduced investment to enhance and publicize products, services and attitude of companies towards employees, the market and society in general.

We have partnerships with major business groups that dominate the national media, including generalists and specialized. Ui! also has a partnership with a group of international communication, which allows the entrance into the major European markets.